Conversion Rate Optimization Platform For Hoteliers

RateParity’s CRO platform offers hoteliers a set of features and tools that enables them to maximize direct bookings, which leads to better conversions and higher revenues. Hotels can implement only the features they need to meet their guests’ expectations and business prerequisites.

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Super Widget

The Super Widget is a RateParity innovation designed to help hoteliers enhance the customer experience and maximize direct bookings, ancillary sales, and revenue. Hoteliers can customize the widget to display OTA price comparison, hotel best rates, a “book now” call-to-action button, special offers, gifts and vouchers, and reviews.

The responsive widget is further customizable to harmonize with the website design and business brand colors. In addition, it will work in real-time as soon as the webmaster implements the RatePatity Super Widget code into the HTML of the site.

Increase Direct Bookings

Price Comparison

A powerful Price Comparison Tool with a super-fast Integrated Booking Engine that allows the hotel’s official website to increases direct bookings instead of OTA’S bookings. Enables the hotel’s website visitors to compare online prices without searching on OTA’S websites. Guests will thus know that the hotel offers the best available rates compared to OTAs. Alternatively, the hotel can match OTAs’ best available rate and add extra perks to motivate site visitors to book directly on the hotel’s official website.

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AI-Powered Chatbot

Focus on your workflow while the AI-power chatbot responds to customer FAQ 24/7, driving more direct bookings and increasing conversions.

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AI In-Chat Booking

Exit Pop-Ups

Cart Abandonment

Whenever guests are ready to abandon the booking process, an automated notification will pop up to prevent them from doing so or encourage them to provide their email addresses. The e-mail address would be used to send personalized e-mails on time. Room type, search dates, number of guests, and room price will be stated as well as direct booking benefits to optimize recovery efficiency.

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Messaging

Augment the user experience with targeted offers and call-to-action notifications when browsing the hotel’s website or upon exit intent. Personalize messages for different types of guests and their browsing behaviors. You can use custom messaging for:

  • Special Offers:
    Present potential guest’s messages detailing your latest deals and seasonal offers.
  • Pop-Ups:
    Display your latest offers, perks to book directly, or motivational messages to prevent visitors from leaving your website with a pop-up message.
  • Smart Notes:
    Personalize your message based on user behavior, location, and other information delivered by meta-data.
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Targeted offers and call-to-action notifications

RateParity Review Score Feature

Reviews Widget

Put your best foot forward by showcasing what guests appreciate most about your hotel. Aggregate and display review scores and summaries to inspire the hotel’s website visitors to make a direct booking.

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Vouchers & Gift Cards

Inspire guests to buy for themselves or friends and family vouchers and gift cards. These are exceptional tools that boost brand awareness and sales, creating an influx of cash flow for hoteliers. Guests can purchase vouchers and gift cards in advance, allowing them to redeem later in the booking engine.

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Increase Your Hotel’s Cash Flow

RateParity Dashboard

RateParity offers an ultra-intuitive dashboard that provides hotel managers and hotel sales staff with all the data needed to refine their marketing efforts.  Hoteliers gain access to powerful data insights, including revenue, bookings, vouchers and gift card transactions, and web analytics.

The Platform Panel feature available on the dashboard gives hoteliers access to the Super Widget. Users can set it up to display the same elements site-wide or preferred conversion elements for each page — for example, special offers, vouchers and gift cards when the guest browses accommodation pages.

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